Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? Shiv Gupta on November 13, 2024 The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot … Continue reading How marketing leaders can transform marketing from a support function to a growth driver
November 10, 2024 How leaders can create a culture where people see work as its own reward When bosses give their people not only a paycheck but a sense of purpose and responsibility, they will never have to worry. BY Yonason Goldson A new manager has hit the ground running. He lurks around every corner, catching … Continue reading How leaders can create a culture where people see work as its own reward
November 07, 2024 All good leaders have this mindset, no matter their background If you want to solve tricky business challenges, this mindset will serve you better than any technical degree. BY David G. Ewing In today’s tech-driven business world, the ability to navigate technological challenges isn’t just for engineers anymore—it’s a must-have skill for leaders … Continue reading All good leaders have this mindset, no matter their background
November 03, 2024 What is emotional regulation? Three ways leaders can keep their cool in challenging situations Paying attention to what you truly feel, even unpleasant emotions, is a powerful and underutilized leadership skill. Here’s how to do it. BY Chantal Laurie Below and Jo Ilfeld Emotional regulation, the ability to modulate an emotion or set … Continue reading What is emotional regulation? Three ways leaders can keep their cool in challenging situations
October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
October 11, 2024 Why the Adidas CEO and other leaders keep dunking on their own brands From Adidas to Starbucks to Red Lobster, some new CEOs have been indulging in trash talk—about their own companies. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. When Elliott Hill begins … Continue reading Why the Adidas CEO and other leaders keep dunking on their own brands
September 06, 2024 Why optimistic leaders create more productive and happier workplaces In his new book, the founder of Keurig Green Mountain shares his entrepreneurial story and his advice for becoming a more optimistic leader. BY Robert Stiller My wife, Christine, still remembers how, in the early years at Green Mountain, I would often lie awake … Continue reading Why optimistic leaders create more productive and happier workplaces
August 24, 2024 4 successful leaders on the lessons they wish they learned earlier Executives recall the key lessons they wish they had learned earlier in their careers. BY Matthew C. Meade Reflecting on my career journey, one crucial lesson stands out: Embracing discomfort is essential for growth. For over five years, I thrived in one … Continue reading 4 successful leaders on the lessons they wish they learned earlier
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
August 15, 2024 Personality tests might be derailing your leaders There’s a surge in organizations turning to personality tests to assess and develop leadership. Although they can reveal crucial insight, they can just as easily be misused. BY Matt Paese “I honestly don’t know how I became this person.” This anguished remark came as a newly … Continue reading Personality tests might be derailing your leaders
