Laura Patterson — April 27, 2020 You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you’re focused on sales NOW, it’s important to develop a sustainable lead generation (leadgen) … Continue reading How to Move From a LeadGen Machine to Organic Growth Machine
Karl Sakas — August 20, 2019 Follow @KarlSakas — August 20, 2019 Upgrade your agency’s lead-gen events via smart planning, execution, and follow-through. Running your own lead-gen events can be a great way to find new clients… but if you get it wrong, your hard work might be for nothing. Sound familiar? I feel your … Continue reading Lead-Gen Events That *Actually* Convert: The Ultimate Guide For Agencies
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Megan Taggart on May 14, 2018 When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or … Continue reading Improve paid search lead-gen with cohort analysis
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge. Allen Martinez on March 9, 2018 Before I graduated from the Art Center College of Design, Lynda Weinman was my … Continue reading Creating the best lead-gen website, step by step
Laurie Sullivan, (February 27, 2015) The barrage of emails in consumer in-boxes force many to press the delete button after reading the subject line. L.A.-based ad agency LazBro and email-acquisition firm Opt-Intelligence have built a platform for IBM Silverpop clients that provides an opt-in feature targeting emails to consumers who interact with the brand, even … Continue reading Lead-Gen Platform From LazBro, Opt-Intelligence Aimed At IBM Silverpop Clients
