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Tag Archives: leads

Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand

August 29, 2024 Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand The Maryland-based company made headlines this summer when dozens of its products were identified in an FDA recall notice as posing a possible health risk. BY Michael Grothaus We all know that food recalls can have … Continue reading Nationwide listeria ice cream recall leads to Chapter 11 bankruptcy filing and layoffs for Totally Cool brand

How intent data leads to B2B marketers getting their signals crossed

Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024   Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed

Generating lower-funnel leads: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads. MarTechBot on June 10, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Generating lower-funnel leads: Best of the MarTechBot

3 ways to optimize your marketing funnel for driving revenue and leads

Here’s how marketing can impact business through measurement, common goals and improvement to the customer journey. Chris Wood on May 29, 2024   How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration to view the … Continue reading 3 ways to optimize your marketing funnel for driving revenue and leads

Show, don’t tell: How storytelling leads to lasting brand impact

Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. Sarah C. Weiss on May 20, 2024   If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a story, our brains … Continue reading Show, don’t tell: How storytelling leads to lasting brand impact

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. Eric Dates on January 29, 2024  Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and … Continue reading Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs

Everything you need to know to write a cover letter that leads to an interview

  By Julia Herbst October 29, 2023 We’ve all been there: You see a job description that seems perfect. You’ve got the right experience, it’s at a company you admire, and even the pay range seems decent. You should apply! But, inevitably, that means submitting a customized cover letter. Or at least revising the last … Continue reading Everything you need to know to write a cover letter that leads to an interview