Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. Eric Dates on January 29, 2024 Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and … Continue reading Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Tag Archives: leads
Paid advertising: Tips to boost qualified leads and reduce costs
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs
Everything you need to know to write a cover letter that leads to an interview
By Julia Herbst October 29, 2023 We’ve all been there: You see a job description that seems perfect. You’ve got the right experience, it’s at a company you admire, and even the pay range seems decent. You should apply! But, inevitably, that means submitting a customized cover letter. Or at least revising the last … Continue reading Everything you need to know to write a cover letter that leads to an interview
Marketing leads other sectors in generative AI acceptance
And 48% of orgs are using it in marketing, according to a new Gartner study. Chris Wood on July 21, 2023 While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than … Continue reading Marketing leads other sectors in generative AI acceptance
Why prioritizing UX always leads to better content creation (and how to do it)
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)
The importance of Stakeholders and Practice Leads in agile marketing
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization. Stacey Ackerman on May 16, 2023 There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing, they can … Continue reading The importance of Stakeholders and Practice Leads in agile marketing
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Generate Email Leads on Facebook & Convert Fans into Customers
Generate Email Leads on Facebook & Convert Fans into Customers Paul Mark / 09 Apr 2023 In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to … Continue reading Generate Email Leads on Facebook & Convert Fans into Customers
Netflix leads streaming services with six Oscars
Netflix taps Gullermo del Toro to direct ‘Pinocchio’ Kris Holt @krisholt Netflix is adding to its stable of Oscar-winning directors with Guillermo del Toro, who will take the reins on a stop-motion adaptation of the classic kids’ story Pinocchio. It’s the first time del Toro has directed an animated movie, and he will also write … Continue reading Netflix leads streaming services with six Oscars
Big Tech’s layoff binge stinks. Let’s hope it leads to a little discipline
By Harry McCracken January 25, 2023 This story is from Fast Company’s new Plugged In newsletter, a weekly roundup of tech insights, news, and trends from global technology editor Harry McCracken, delivered to your inbox every Wednesday morning. Sign up for it—and all of our newsletters—here. “I guess the idea is that eventually you … Continue reading Big Tech’s layoff binge stinks. Let’s hope it leads to a little discipline
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