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Comforting items are selling this holiday season: Scarves, hats, and gloves, humorous Christmas and Hanukkah cards and bright colors. BY Associated Press After the busy Black Friday holiday weekend, Kristen Tarnol, owner of Emerald Forest Gifts in Studio City, California, is already asking her supplier to send more fuzzy alpaca scarves and warm slippers that were … Continue reading Small businesses lean into ‘cozy’ and ‘festive’ trends this holiday season
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times
By Clint Rainey November 15, 2023 Video-streaming platform Rumble is famously the site that Russell Brand fled to after being demonetized by YouTube in the wake of accusations of sexual harassment. It’s meanwhile been profiled by the New York Times as “the right’s go-to video site.” And last year, when Pew Research released a … Continue reading What if Rumble users actually lean Democrat? That’s what its CEO claims
Steven Imke — February 17, 2020 According to lean startup expert Eric Ries, “Lean Startup” consists of three components. Business Model Design Customer Development Agile Engineering The three components were designed to help businesses to become efficient, reduce the amount of time to get their product design right, and reduce the amount of initial cash … Continue reading Lean Startup – What You Need to Know
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019 Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach
Ian Mitchell — September 11, 2019 — September 11, 2019 “Everybody has their manifesto; let them talk their language, come to the people, and the people will decide” — Prakash Raj So where were you between February the 11th and 13th, 2001? Well, since you appear to have difficulty remembering, let me narrow things down. … Continue reading The Agile Manifesto from a Lean Perspective
Peter Daisyme — September 3, 2019 — September 3, 2019 With recession fears increasing day by day, it won’t be long before companies start looking for new ways to save money. Economic downturns can be make-or-break situations for plenty of businesses. And, costs are a big factor in who makes it out intact. Don’t wait … Continue reading Get Lean: 5 Ways to Save Money in Any Economy
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. Nick Worth on January 2, 2019 Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are … Continue reading Want to create better experiences and brand loyalty? Lean on your data
Eddie Tomalin — April 18, 2018 — April 18, 2018 Gone are the days in which marketers struggled to find their target audience online. Google, Facebook, YouTube and their kind have seen to that – although some very influential marketers, including Keith Weed of Unilever and Marc Pritchard from P&G, have understandably sought to address … Continue reading It’s Time For Marketers To Lean In To Interactive Video
Sabrina Parsons — December 18, 2017 — December 18, 2017 geralt / Pixabay 200-page business plan documents are cumbersome projects that often render themselves obsolete in a fraction of the time it took to initially create the document. Declaring business plans “dead”, however, removes too much of the responsibility around planning as an entrepreneur, often … Continue reading How to Use ‘Lean Planning’ to Develop Your Business
