Devindra Hardawar @devindra Magic Leap’s glasses were supposed to lead us into the augmented reality era, a world beyond screens where we could interact with digital objects as if they were standing right next to us. Too bad they failed spectacularly. By early 2020, the company had raised nearly $2 billion. But aside from … Continue reading Meta reportedly wants to license Magic Leap’s AR technology
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CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…
CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…