By Louis Venezia December 12, 2022 Most people hate hospitals. They hate the smell. They hate waiting in the emergency room to splint a broken finger. They hate visiting sick relatives. They hate gathering for the last moments of a loved one’s life. They hate being told what to do by a gaggle of … Continue reading Three things any leader can learn from the emergency room
By Jeff Beer December 17, 2022 It’s the most wonderful time of the year! Let’s wrap up 2022—and depending on how you feel about it, either put it in the bin or in a keepsake box—with the heroic effort of whittling down all the advertising that came out in the last 12 months (a … Continue reading The five best ads of 2022—and the worst one—and what you can learn from them
By Sean McManus August 28, 2022 Editor’s note: The author is a principal of M+D, which helped develop the Fast Government concept and may receive revenue from the partnership. With Brett Dobbs and Cyrus Hodes, he is cofounder of the World Climate Tech Summit. At a recent event hosted by the Economic Club … Continue reading Can crypto libertarians learn to love climate tech?
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. Lisa Peyton on August 3, 2022 This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. … Continue reading The top 10 immersive campaigns to learn from
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU
Thomas Griffin December 2, 2021 If you’re a new business owner, or even a seasoned one, then you may wonder what skills you need to grow your business into that special success story. In this blog post, we explore skills that will make you transform how you run your business. Here’s a breakdown of critical … Continue reading Learn How To Grow Your Business With These Skills
Susie Marino November 29, 2021 The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something… Don’t let this happen to your thank you … Continue reading 16 Great (and Not So Great) Thank You Page Examples to Learn From
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn
Sammy Courtright November 15, 2021 Over the past two years, our workplaces and our lives have evolved in a very unexpected way. Now that we’ve had some time to adapt, some people are realizing they need to find new ways of doing things – especially when it comes to work and self-care – which means … Continue reading 5 Simple Ways to Learn New Skills for Life in the Remote/Hybrid Work Era
Tom Whatley September 27, 2021 Research shows that for every $ 1 you spend on email marketing, you can expect an average return of $ 42. Compare that to paid advertising where the average ROI is $ 2 for every $ 1 spent. You can see why email is such a crucial part of an … Continue reading 10 Product Announcement Email Examples (and What You Can Learn from Them)
