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April 28, 2024 5 ways leaders can keep learning without appearing uninformed It’s vital for leaders to learn new skills. But the higher you rise in an organization, the harder it can be to expand your knowledge. BY Anne Marie Squeo There’s little that hasn’t changed about the world of business in the past four years. … Continue reading 5 ways leaders can keep learning without appearing uninformed
Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Kim Davis on June 30, 2023 In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked … Continue reading Most of you have Google Analytics 4 set up but are still learning how to use it
“There’s always something new to uncover. … It’s a giant sandbox where I can just take all the toys and move them wherever.” Constantine von Hoffman on April 11, 2023 Q: So how did you get to where you are today?How I ended up here is just being exposed to marketing service providers and … Continue reading MarTech Salary and Career: Greg Morales on the joy of always learning
Duolingo’s ABC app will teach kids how to read and write Mariella Moon @mariella_moon Duolingo will release a new app in the coming months with a new audience in mind: children as young as four. It will be called Duolingo ABC, and the company told Wired UK that it will initially focus on teaching kids … Continue reading Duolingo is building a music learning app
Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning
Marketers can leverage this technology, but first they need to centralize their data. Chris Wood on February 7, 2023 AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their … Continue reading How to use AI and machine learning to personalize and optimize campaigns
Google’s Nest Learning Thermostat is on sale for $179 right now That’s $70 off its MSRP and one of the better deals we’ve seen. J. Dunn @deffjunn Google Google’s Nest Learning Thermostat is broadly regarded as one of the best smart thermostats you can buy, and right now Wellbots is running a sale … Continue reading Google’s Nest Learning Thermostat is on sale for $179 right now
Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022 There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management
AI and Machine Learning in Finance: How Bots are Helping the Industry Khushboo Sharma / 17 Aug 2022 Artificial intelligence and ML are making considerable inroads in finance. They are the critical aspect of various financial applications, including evaluating risks, managing assets, calculating credit scores, and approving loans. Businesses use AI and ML: To make … Continue reading AI and Machine Learning in Finance: How Bots are Helping the Industry
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. Theresa Kushner on June 27, 2022 Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence … Continue reading AI and machine learning in marketing: Are you deploying the right models?
