By Nate Berg Let’s sit down and sign a contract. It will last for 10 years, and it will cost you hundreds of thousands of dollars, if not millions. What you’ll get out of the deal will be an office. Yes, an office: the physical real estate that was deemed unsafe by the pandemic, … Continue reading Why now might actually be the best time to sign a long-term office lease
Big troves of customer data still don’t trump small focus groups. Quantitiative and qualitative approaches need to work together. William Terdoslavich on October 17, 2022 Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a … Continue reading Market research focus groups get new lease of life
Lauren Covell May 14, 2021 One silver lining of COVID-19 appeared when private companies received a short reprieve from the new lease accounting standards courtesy of FASB ASC 842 — “reprieve” being the operative word here. Come December 2021, these standards go into full effect, giving you less than a year to develop and execute … Continue reading FASB ASC 842: How to Best Transition to New Lease Accounting Standards
Olivier ChoronJuly 21, 2015 Social media, as we all know can be extremely valuable when you use it effectively. The space has changed dramatically over the course of 10 years, but have you changed with it? Isn’t it about time you took charge and injected a new lease of life into your social media marketing … Continue reading How to Inject a New Lease of Life Into Social Media Marketing
