Daniel Burrus — May 14, 2019 Follow @DanielBurrus — May 14, 2019 Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry. Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold … Continue reading The Risks of Sticking with Legacy Technology
Tag Archives: legacy
In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
Influencers Can Breathe New Life Into Legacy Brands
by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
What Will Your Legacy Be?
by Cory Treffiletti, (January 27, 2016) In addition to my day job running marketing for my company, I also study the role of the CMO and the craft of marketing itself as other people — in other companies and categories — practice it. To do that, I speak to other CMOs and ask them questions … Continue reading What Will Your Legacy Be?
Legacy CRM Systems Are Holding Your Business Back
Reeyaz HamiraniFebruary 20, 2015 The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place to manage relationships with clients and prospects, as well as track the progress of new deals and existing upsells. These … Continue reading Legacy CRM Systems Are Holding Your Business Back
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