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By Zachary Petit Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books publishing team visited Lego’s headquarters in Billund, Denmark, they were delighted to discover Lego bricks at every gathering … Continue reading Lego employees share 10 secrets for finding boundless creativity
A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 by Laurie Sullivan , Staff Writer @lauriesullivan, November 23, 2018 Reputation.com released its Retail Reputation Report sentiment from 4.7 million customer reviews that about 30,000 store locations posted online and on Facebook. Based on these reviews, social media sentiment, business listings accuracy and … Continue reading A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns. Mary Wallace on July 28, 2017 I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the … Continue reading LEGO logic rocks marketing automation
David Eaves — June 12, 2017 Follow @DavidEaves— June 12, 2017 Remember being a child and building your dream home with LEGO from scratch? I certainly do! Finding all the right pieces was key to constructing the ideal finished product that you had in mind. Sometimes you would look under your bed, your LEGO bucket … Continue reading The Ultimate LEGO Marketing Dream Team [Infographic]
by Angie Geffen August 1, 2016 Follow @AngieGeffenAugust 1, 2016 Lego is a storied brand. You probably played with Legos as a child, and now, your children probably play with them. If not, you at least knew people who did and know people who have them now. Over the years, Lego has grown from offering … Continue reading How to Build Your Social Brand: Lessons from Lego
