June 09, 2024 Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson While the first mover may have an advantage, a fast follower often wins the game in the long run. BY The Conversation The recent release of Unfrosted, which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even … Continue reading Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson
Nir Megnazi — May 1, 2020 No, it’s not stocking up on toilet paper, masks, or alcogel. It’s not even to get ready for the worst situation possible. It’s not buying zoom stocks or BioMed stocks. It’s not about our relationship with China and not about public safety. It’s about us and how we communicate. … Continue reading The #1 Lesson From Being Quarantined at Home
John Parker Stewart — December 20, 2019 The trainer stands on the nose of the killer whale and, together, they dive to the bottom of the pool. The trainer moves her feet to the whale’s flippers and holds on to the large nose. They come up out of the water and shoot 25-30 feet into … Continue reading Leadership Lesson: How to Train Your Killer Whale
John Parker Stewart — October 10, 2019 On the fourth of July, 1952, Florence Chadwick attempted to swim the saltwater channel from Catalina Island to the California coast, a distance of 26 miles. Florence had several dangerous enemies. One was the cold water. But she was no stranger to the cold. She had already crossed … Continue reading Leadership Lesson: Vision in the Fog
John Parker Stewart — October 7, 2019 What happens when fear permeates an organization? Consider a turtle scrunched safely inside its shell. When it is hungry or thirsty, it must move. This requires that part of its body must exit its safe home. First it pokes its nose—just barely—outside the shell and looks around. As … Continue reading Leadership Lesson: Employees Are Like Turtles
John Parker Stewart — August 14, 2019 — August 14, 2019 For the past 100 years, we have carefully watched and patrolled the earth’s forests to prevent forest fires from destroying our national parks. The ugliness of raging fires leaves the land scarred and black. We have done our job well—perhaps too well. A walk … Continue reading Leadership Lesson: Prescribed Burns
John Parker Stewart — June 13, 2019 — June 13, 2019 Nature can be a unique Matchmaker. Baboons and Impalas may not seem to have much in common or much to offer each other, but they are actually a perfect fit. Baboons are innately hyper alert and their vision and ability to climb trees for … Continue reading Leadership Lesson: Baboons and Impalas
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
Richard Nongard — July 24, 2018 Follow @nongard1 — July 24, 2018 Dee sat in her office tensely biting her pencil. As the new sales manager, she was feeling a combination of anger, and overwhelming confusion as she learned that one of the newest, but potentially larger clients she had worked to obtain was backing … Continue reading A Powerful Lesson in Leadership Empathy
Roee Ganot — February 19, 2017 Follow @RoeeGanot— February 19, 2017 What’s the top spot you can get in search results? Chances are that you just answered “Number 1.” The position right at the top of the page. The position that people see first. But wait, do they actually see that position first? You have … Continue reading SEO Lesson: Position “0”
