The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument by Maarten Albarda , Featured Contributor, March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this … Continue reading The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument
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Let’s Just Agree That Location Data Is Inaccurate
Let’s Just Agree That Location Data Is Inaccurate by Thomas Walle , Op-Ed Contributor, June 5, 2018 Location data sellers typically tell brands that they know that a user went to the Starbucks at 33rd and 5th in New York at 5 p.m. But, if you know how location data works, you know that it’s … Continue reading Let’s Just Agree That Location Data Is Inaccurate
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