Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. Chris Wood on September 18, 2024 This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, … Continue reading CTV viewership rebounds to near pandemic-era levels
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it’s important. Darrell Alfonso on February 23, 2022 Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing … Continue reading How to explain marketing operations at different levels: From children to experts
