Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion. Steve Armenti on November 1, 2024 As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock … Continue reading Why account-based expansion is B2B’s next growth lever
Peter Navarro November 17, 2021 Digital transformation is a process that every company must undertake in order to improve its internal processes and its competitiveness in the markets. The pandemic has highlighted the urgency of promoting the digitization of companies worldwide, and specifically of small and medium-sized companies, which constitute 99.83% of the total and … Continue reading The Digitization of SMEs: A Lever For Competitiveness
