Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Gene Marks on December 18, 2023 Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer … Continue reading 5 ways CRMs are leveraging AI to automate marketing today
Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site. Constantine von Hoffman on September 11, 2023 Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, … Continue reading How Homethreads is leveraging data to create a new customer experience
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier. Kim Davis on April 27, 2023 Generative artificial intelligence is not just for the enterprise. It’s not just for agencies, publishers and others in the content creation business. Used smartly, it can be … Continue reading How a non-profit farmers market is leveraging AI
Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023 The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency
Leveraging Social Media To Grow Your Career In 2023 ValueWalk / 26 Jan 2023 Employees are ready to change their jobs, with nearly half of American workers planning to look for a new job in the coming six months. According to a new Robert Half report, which surveyed 2,500 professionals, around 46% of them said they … Continue reading Leveraging Social Media To Grow Your Career In 2023
Remain competitive with campaign insights and customer segmentation with the help of clean room partners. Chris Wood on November 17, 2022 Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available … Continue reading How companies are leveraging clean rooms and first-party data as cookies vanish
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Efrat Vulfsons September 7, 2021 There is no doubt that internet access and adoption have been on the increase; this factor has also enabled online transactions. eCommerce shops are leveraging this shift in buyers’ attitudes to make big gains and relegate brick and mortar to the background. What the marketing world witnessed in April 2020, … Continue reading How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues
