Tag Archives: Leveraging

The Importance of Social Proof: Leveraging the Most Impactful Sales Tool

Sales Techniques

Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool →

From Spam to BAM! Leveraging User Intent in Email Optimization

Email Marketing Optimization

by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization →

Leveraging Your Company’s Online Presence in a Competitive Industry

Competition

by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry →

3 Tips For Leveraging the ‘Near Me’ Search Trend

SEO Trends

by Scott Barnett March 31, 2016 Follow @scottabarnettMarch 31, 2016 Last April, it was reported that Google Searches With ‘Near Me’ Surged 34 Times Since 2011. A key stat from that article indicates: Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, … Continue reading 3 Tips For Leveraging the ‘Near Me’ Search Trend →

Leveraging social media for local SEO

SEO Local

Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora. Lydia Jorden on March 28, 2016 The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines. Using social media to … Continue reading Leveraging social media for local SEO →

Random Posts on