Why “Barbie” Couldn’t Lift Warner Bros. Discovery in Q3 ValueWalk / Nov 9, 2023 Unless you have been living under a rock, you know that the Warner Bros. film Barbie was a billion-dollar blockbuster that was one of the most popular movies of all time. Let’s see how the film impacted the earnings of the company … Continue reading Why “Barbie” Couldn’t Lift Warner Bros. Discovery in Q3
Q&A Interaction Drives 157% Lift In Conversions by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2021 Q&As on product detail pages impact purchase behavior. They may not be the magic key, but a willingness to provide specific details about products is definitely important. That’s according to a PowerReviews survey of 7,500 consumers conducted in an … Continue reading Q&A Interaction Drives 157% Lift In Conversions
Lift Your Game With Esports Marketing by Nic Allum , September 30, 2021 The following was previously published in an earlier edition of Marketing Insider. You’d have to have been hiding under a rock not to know that gaming and esports have crossed over from subculture to mainstream entertainment. In a community multiverse that’s no … Continue reading Lift Your Game With Esports Marketing
Liz Kislik — March 13, 2020 In a discussion about how to build high-performance teams, Transformational Energy Leadership podcast host Dr. Matthew Woolsey asked me a tough question: “What can leaders do when someone is really just falling down on the job?” I suggested that the first thing was that the leader should not give … Continue reading How to Lift Someone Who Falls Down on the Job
Chris Pentago — August 1, 2019 — August 1, 2019 Globalization is causing many entrepreneurs and managers to rethink traditional business models. This trend has coincided with a greater demand for outsourcing services. The global outsourcing market is expected to grow to $ 343 billion by 2025. There are actually very compelling reasons to outsource … Continue reading Strategic Outsourcing Can Lift the ROI of a Small Business
Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]
James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line. Ben Jacobson on July 5, 2017 No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when … Continue reading New evidence highlights the conversion lift of mobile optimization
