Emotional Vs. Lighthearted: The Lure Of Advertisements by Laurie Sullivan @lauriesullivan, February 16, 2017 Despite the abundance of data, marketers still struggle with identifying similar types of interests that consumers with emotional and lighthearted preferences have. To guide advertising media buys from television to search, Experian Marketing Services analysts looked at about 10 of the … Continue reading Emotional Vs. Lighthearted: The Lure Of Advertisements →