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by Jess Nelson, December 12, 2016 Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and intelligence company polled 571 U.S. consumers across 43 states that planned to shop online … Continue reading Consumers More Likely To Open Marketing Emails During Holidays
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Lucas Miller July 28, 2016 Follow @EchelonCopyJuly 28, 2016 Social media is trending in the marketing world. Facebook, Twitter, Instagram and other popular platforms have quickly become a new frontier of sorts for digital marketing experts. The promise? Plenty of spacious, fertile ground for planting the seeds of brand identity through likes, hashtags and … Continue reading Why Email Marketing Isn’t Likely to Go Away Anytime Soon
Facebook will aim developers’ app install ads at the people who are likely to use it to purchase a product, complete a game level or view a piece of content Tim Peterson on July 18, 2016 Sometimes mobile app developers might be better off burning their money than spending it on an app install … Continue reading Facebook to aim app install ads at people most likely to buy a product, complete a level
Personal Finance Agenda: 5 Money-Saving Resolutions for 2014 There’s opportunity in the air. Not only does a new calendar year offer a clean slate and the chance for some calculated resolution-making, but the improving economy should also give us a bit more money to work with as we strive for financial self-improvement in 2014. … Continue reading Personal Finance Agenda: 5 Money-Saving Resolutions for 2014
