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Mark Miller — June 20, 2017 Follow @MMtwopointfive— June 20, 2017 Just a few years ago, social media was on every digital marketer’s mind as the “big new thing” that was going to transform customer engagement and online marketing. Since then we’ve moved past the hype and on to newer, flashier tactics and tools. But … Continue reading 5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume
Thea Partridge — March 21, 2017 — March 21, 2017 OK, so you’ve run a Facebook campaign that involved experimenting with promoting your Facebook posts. You’ve put some budget behind a range of content approaches to see which content type and which copy style gives you the best engagement rate and you’ve gained some insights … Continue reading Converting Post Likes to Page Likes
Carlo Pacis — March 8, 2017 — March 8, 2017 It’s a common story – a business creates an Instagram account hoping to market their awesome product to the platform’s 600 million users. Fast forward a month – the company’s 10 photos only have a few likes each, and there hasn’t been any discernible improvement … Continue reading How to Get More Likes on Instagram: 30 Ideas, Strategies & Tips
Denny’s tweet instructing followers to ‘zoom in on the syrup’ has quickly become the brand’s most popular tweet of all time. Amy Gesenhues on March 2, 2017 Denny’s has won Twitter once again with a tweet instructing followers to “zoom in on the syrup.” Playing off the now popular ‘zoom in’ meme, the tweet … Continue reading Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
Personal Branding Blog — November 1, 2016 — November 1, 2016 Articles are always suggesting to review analytics of every type. This includes the number of likes and shares of our postings. Unfortunately, unless popularity is consistent, it becomes disheartening to see low figures when it comes to “likes”. One source rarely provides the … Continue reading Who Likes You and Where Do They Congregate?
by Larry Kim July 17, 2016July 17, 2016 Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page … Continue reading One Weird Trick to Get More Facebook Likes for Free
by Jacky Tan June 22, 2016 Follow @zqtanJune 22, 2016 [Credits: WhatsTrending.com] Recently while browsing my Facebook news feed, I saw a sponsored ad about a shop in Singapore celebrating its 40,000 pages likes on Facebook. And they will be holding an in house promotion event just to celebrate this. I was thinking (in Singlish), … Continue reading 7 Reasons Why Facebook Page Likes Are No Longer Worth Celebrating
How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success. Andrew Osmak on May 23, 2016 Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase … Continue reading ROI beyond likes and shares: 5 ways calls validate social ad spending
by Jenni Boyd May 13, 2016May 13, 2016 For anyone who has managed a business social media account, measuring engagement is nothing new. Yet, often, the only two types of engagement that we really measure or care about is reach and “likes.” It’s time to measure the engagement that actually matters. Wondering what other types … Continue reading 5 Types Of Engagement That Matter More Than Likes
by Mandy Edwards January 15, 2016 Follow @memktgservicesJanuary 15, 2016 Let’s go ahead and state the obvious – Facebook is not very business-friendly. Anymore at least. Pages post content hoping someone will see it without having to click “boost post.” But before that can happen a page has to have people like it. And boy … Continue reading Quit Being Desperate for Facebook Likes
