Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time. Greg Krehbiel on September 6, 2023 Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can … Continue reading The limitations of ‘real-time’ CDP use cases
Tag Archives: Limitations
Twitter says bots can use its API for free, with limitations
Twitter will charge developers to access its API starting February 9th Mariella Moon @mariella_moon Developers will soon have to pay Twitter to be able to use its API. The website has announced through its Twitter Dev account that it will no longer support free access to its API, both versions 1.1 and 2, starting … Continue reading Twitter says bots can use its API for free, with limitations
Data analytics: Your stack’s past and limitations
Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing. William Terdoslavich on May 23, 2022 Something must replace the cookie. It’s due to disappear by the middle of next year. Marketers are checking out zero-party data, first-party data and cohort analysis. But don’t forget universal IDs. At its … Continue reading The power and limitations of universal IDs
How to Overcome Facebook’s Latest Ad Targeting Limitations
Cody Barras December 10, 2021 Owning your own channels and content has never been more important. Last month, Meta (the social media goliath formerly known as Facebook) announced that they would be removing certain ad targeting options for “topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate … Continue reading How to Overcome Facebook’s Latest Ad Targeting Limitations
Data Limitations Force Industry To Create New Ad Optimization Methods
Data Limitations Force Industry To Create New Ad Optimization Methods by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2021 Marketers are facing blind spots in the transition to first-party data, although analysts are doing their best to improve customer protections and projections. These methods have one fatal flaw, and can create serious implications for businesses … Continue reading Data Limitations Force Industry To Create New Ad Optimization Methods
LLC, DBA and More: Small Business Guide to the Features, Benefits and Limitations of These Services
Joseph Chukwube March 9, 2021 Having a good knowledge of the various types of business structures is important before setting up a business. It helps you determine which structure would best fit your business and enable it to scale quickly and fulfill its potentials. Here, we examine two key ways to structure your operations to … Continue reading LLC, DBA and More: Small Business Guide to the Features, Benefits and Limitations of These Services
How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers
Nancy Solari January 19, 2021 Being a business owner with a limitation often brings unforeseen challenges and requires substantial perseverance. It can feel overwhelming and frustrating when your disability requires more time to read, hear, or travel to places. It’s almost like gearing up for a really intense workout everyday; but when you find the … Continue reading How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers
7 Limitations Of Big Data In Marketing Analytics
Big data — the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. Kohki Yamaguchi on February 12, 2015 As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find ways … Continue reading 7 Limitations Of Big Data In Marketing Analytics
How Constraints Make You Better: Why The Right Limitations Boost Performance
James Clear December 19, 2014 In 1930, a 23-year-old teacher in Uruguay named Juan Carlos Ceriani created a new sport. Ceriani wanted to design a game that was similar to soccer, but that his students could play indoors throughout the year. His new game became known as futsal. Futsal is very similar to soccer, … Continue reading How Constraints Make You Better: Why The Right Limitations Boost Performance
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