Tag Archives: Line

How to Improve “People” in Your Triple Bottom Line

Business Improvement

Eliza Erskine — April 20, 2020 Most companies recognize employee engagement as vital to their long term success. While “People,” in Triple Bottom Line thinking can include supply chain and community, this blog will focus specifically on employee-related actions you can take to improve your triple bottom line. Items like employee engagement, benefits, and communication … Continue reading How to Improve “People” in Your Triple Bottom Line →

4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year

Remote Work Environment

Peter Daisyme — March 20, 2020 Trends in remote work shifted from a luxury to a desirable bonus years ago. Today, remote work has become the new normal for many. And, that trend will continue in the new decade. According to research from Upwork, 73% of all departments will include remote workers by 2028. Businesses … Continue reading 4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year →

Boundaries Matter: How to Draw the Line as a Remote Business Owner

Remote Work Environment

Laura Spawn — March 19, 2020 Being the owner of a remote business certainly has its upsides—among them, the flexibility to work from home. But when your office is just down the hall from your living room, it can sometimes be hard to take advantage of that flexibility; after all, as a business owner, there … Continue reading Boundaries Matter: How to Draw the Line as a Remote Business Owner →

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

eCommerce Experience

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it →

How You Can Implement the Triple Bottom Line

Business Improvement

Eliza Erskine — February 21, 2020 Triple Bottom Line (TBL) is a theory by John Elkington. Created in 1994, he described in 2018 as “the triple bottom line is a sustainability framework that examines a company’s social, environment, and economic impact.” The traditional “bottom line,” infrastructure is pure profit. According to Investopedia, the “bottom line” … Continue reading How You Can Implement the Triple Bottom Line →

Want to Improve Your Bottom Line in 2020? Start With These 3 Goals

Goals Settings

Peter Daisyme — January 10, 2020 The new year presents new opportunities and new challenges for your business. These include how to improve your bottom line. To succeed, you should be clear about what you want to achieve by 2021. Your new year’s resolution for your business will likely include improving your bottom line. As … Continue reading Want to Improve Your Bottom Line in 2020? Start With These 3 Goals →

5 Ways Teleworking Benefits the Business Bottom Line

Business Development

Barry David Moore — November 21, 2019 Six out of ten employers identify cost savings as a major benefit of telecommuting, but there are many huge benefits for companies that implement flexible home working environments. 1. Lower Employee Salary Costs Believe it or not, those people offered a flexible working contract see immediate value and … Continue reading 5 Ways Teleworking Benefits the Business Bottom Line →

Report: Email engagement benefits from less send frequency, subject line keywords

Email List Building

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords →

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