Tag Archives: Line

5 Questions to Ask Yourself Before Adding a New Service Line

Shay Berman — July 26, 2019 Follow @shayberman — July 26, 2019 “Always be innovating” — a de facto motto for most entrepreneurs. If you’re not in a constant state of innovation, you could become obsolete. Does that count for a new service line as well? Take it from Toys R Us. The retailer was … Continue reading 5 Questions to Ask Yourself Before Adding a New Service Line →

4 Ways Reverse Logistics Can Improve Your Bottom Line

Business Improvement

Sarah Brangan — February 7, 2019 — February 7, 2019 geralt / Pixabay The incredible growth of eCommerce has sent returns skyrocketing. Traditionally, only about 9% of merchandise was returned, but in terms of online orders, at least 30% of orders are returned to the merchant. This increase has put a strain on supply chain … Continue reading 4 Ways Reverse Logistics Can Improve Your Bottom Line →

Email Subject Line Trends To Pay Attention To in 2019

Email Marketing Tips

Kevin George — January 27, 2019 Follow @imkevin_monk — January 27, 2019 Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it usually relies on how enticing the headline is. Same applies to subject lines. The more engaging your subject … Continue reading Email Subject Line Trends To Pay Attention To in 2019 →

Publishers using real-time data can help their bottom line, here’s how

Publishers Guide

It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how →

The Complete Guide to Subject Line Testing

A/B Testing Process

Zach Heller — November 30, 2018 Follow @zheller — November 30, 2018 Subject line testing is a crucial part of any email marketer’s role. It is singularly one of the simplest and most effective ways to improve the performance of an email marketing campaign. But saying it is simple is one thing. So today I … Continue reading The Complete Guide to Subject Line Testing →

How to personalize without crossing the ‘creepy line’

Personalization

Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’ →

Why nothing matters more than your email’s subject line

Email Personalization

Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. Len Shneyder on October 9, 2018 For nearly a decade, pundits have been talking about the decline of advertising in terms of impressions and clicks. If you’re looking around the room, don’t –I’m … Continue reading Why nothing matters more than your email’s subject line →

Craft a Subject Line and Preheader Pair to Inspire More Opens

Content Optimization

Ben Duchesney — August 6, 2018 — August 6, 2018 How do you keep people reading your email? By making sure the first thing someone sees in their inbox is your email, and influencing a reader’s decision to open it, not just ignore it along with the other emails. If your goal is to convince … Continue reading Craft a Subject Line and Preheader Pair to Inspire More Opens →

Corporate Culture and the Bottom Line

Corporate Culture

Annette Franz — July 25, 2018 Follow @annettefranz — July 25, 2018 Image courtesy of Pixabay Is there a linkage between corporate culture and the bottom line? In a nutshell… yes. Corporate culture is linked to so many business decisions and business outcomes. You might be surprised! Today’s post is a follow-on to last week’s … Continue reading Corporate Culture and the Bottom Line →

The Thin Line Between Journalism and Commercialism

Business Effectiveness

Steve Masters — July 20, 2018 Follow @masterstips — July 20, 2018 Free-Photos / Pixabay Websites that accept guest posts might need to rethink their editorial policies, now that the internet is populated by many bloggers who are charging fees for exposure. This phenomenon was highlighted by a Buzzfeed News article, which investigated the activities … Continue reading The Thin Line Between Journalism and Commercialism →