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Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. Kath Pay on January 10, 2025 AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox … Continue reading Are these email subject lines deceptive, clever copywriting or bad data at work?
By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes
By Shalene Gupta October 10, 2022 For people lucky enough to be working their dream jobs, work might seem like a home away from home, but for far too many Americans, it’s nowhere close. According to a new Glassdoor survey, 43% of employees have witnessed or experienced discrimination at work, while nearly a third … Continue reading Glassdoor is making it easier for employees to find a job that lines up with their values
How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines
Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them
Robert Cole June 3, 2021 Considering the sheer volume of promotional emails created by companies every day, standing out from the crowd can be a real challenge. Generating new and exciting retail subject lines that are capable of contributing to sales can be especially difficult. When it comes to retail marketing emails, creating the right … Continue reading Retail Subject Lines That Actually Drive Sales
Kristen McCormick October 30, 2020 Any aspiring professional or business owner knows the importance of networking, and while there’s no shortage of networking events and opportunities, whether virtual or in-person, the part where most individuals tend to fall short is the follow-up, which is almost entirely dependent on email (aside from LinkedIn). In this post, … Continue reading The 27 Best Networking Email Subject Lines
Nicole Krug October 17, 2020 A successful email campaign starts with a great subject line. The best subject lines are often descriptive or personal, giving the reader a reason to read the rest of your content. But capturing the attention of your subscribers is easier said than done. If you’re struggling with low email open … Continue reading Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started
Syed Balkhi — March 30, 2020 Small businesses (SMBs) need to break out from the start-up phase as quickly as possible. Normally that happens when you hit a certain revenue level which is challenging if you’ve only got one income stream. To break through that number, consider using affiliate marketing to generate new income without … Continue reading How Affiliate Programs Can Boost SMB Bottom Lines
Josh Bean — June 25, 2019 — June 25, 2019 An email subject line packs a powerful punch (or at least it should). With the amount of emails the average worker receives a day (121 daily emails on average!), you need to grab the readers of your sales emails quickly. Instead of viewing the limited … Continue reading We Signed Up for 12 Products: Here’s What We Learned About Sales Email Subject Lines
