By Andrea Lehr October 25th, 2016 One of the biggest weapons content marketers have at their disposal is email. Compared to Facebook and Twitter, email is 40 times more effective at acquiring new customers, and more than 70 percent of consumers prefer to receive promotional content via email than the social networks. To be this impactful, … Continue reading 5 Ways To Improve Subject Lines [An Analysis Of Nearly 27,000 Emails]
by Jack Loechner, Staff Writer @mp_research, August 31, 2016 According to a new study from Fractl, written by Lillian Podlog, after analyzing 26,988 PR eMail pitches sent over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the pitch,) some key insights are: If editors want to “show their … Continue reading In Subject Lines Every Word Counts
by Nicola Faulkner June 14, 2016June 14, 2016 Every now and again it’s worth having a look at your subject line strategies to see if you can breathe any new life into your email marketing programme. Here are the various elements of your subject line you should be thinking about. How long should a subject … Continue reading Optimising Subject Lines to Increase Open Rates
by VerticalResponse May 13, 2016 Follow @VR4SmallBizMay 13, 2016 If you run an outdoor pool or an ice cream parlor, summer is a booming time for business. But even without summer-themed products and services, you can still add a splash of excitement to your marketing. Memorial Day is right around the corner, and as people … Continue reading Increase Your Open Rates with Sizzlin’ Summer Subject Lines
by Stacey Rudolph March 27, 2016March 27, 2016 Email subject lines are the bedrock of your email marketing campaign. Invesp has released an interesting email subject line stats infographic that underlines the critical role subject lines play when it comes to success or failure of email campaigns. Infographic source Perhaps the most frightening part is … Continue reading Understanding the Importance of E-mail Subject Lines [Infographic]
by VerticalResponse March 27, 2016 Follow @VR4SmallBizMarch 27, 2016 It’s spring cleaning season — time to air out closets, clean house, and switch your wardrobe for warmer weather. It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with … Continue reading From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts
by Jessica Lunk February 11, 2016 Follow @jessicalunkFebruary 11, 2016 Whether it’s a white paper that helps your prospects solve a nagging problem, or a special email notification of a “secret” sale, when a customer sees something from your company in their inbox, there are two things that can happen. One, the customer will be … Continue reading 5 of the Best Practices for Email Marketing Subject Lines to Boost Response
by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media
by Ben Smith January 22, 2016January 22, 2016 Spam. Ugh. Is there anything worse than opening up your inbox and seeing an email that clearly looks like spam, but somehow managed to slip through your filter? There is! When you see that its from one of your favorite brands. And then all the sad feels … Continue reading How To Make Your Subject Lines Sound Less Like Spam
by Janna Hartley January 5, 2016January 5, 2016 There are a number of factors that can impact your email open rate. Some of these; who the email is sent from, the cleanliness of your list, and the day/time the email was sent, can be manipulated and controlled to a degree. There are however, external factors … Continue reading 7 Tips to Create Compelling Email Subject Lines
