In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. Andrew Dennis on May 18, 2017 Welcome to the third and final installment of my series on relevance versus authority, exploring which … Continue reading Relevance vs. authority: Which link has more value? (Part 3)
In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. Andrew Dennis on May 12, 2017 Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO … Continue reading Relevance vs. authority: Which link has more value? (Part 2)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. Andrew Dennis on May 10, 2017 Relevance versus authority: these two metrics are always at the forefront of a … Continue reading Relevance vs. authority: Which link has more value? (Part 1)
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy. Andrew Dennis on April 12, 2017 Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search Engine Land that outlined … Continue reading Link building: Preliminary research and analysis
You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. Andrew Dennis on March 15, 2017 There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true … Continue reading Selling the value of link building to management
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are. Julie Joyce on March 1, 2017 Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if … Continue reading Link free or die
Roee Ganot — February 28, 2017 Follow @RoeeGanot— February 28, 2017 The old link building strategies just don’t work anymore. You can’t just write some flimsy guest post copy, collect your backlink, and watch your position in search rise and rise. You can’t just leave some comments in a blog post or YouTube video and … Continue reading Top 2017 Link Building Content
Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities. Patrick Stox on February 17, 2017 I see questions on forums every day from people asking how they can build … Continue reading Broken link building made easy
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. Andrew Dennis on February 15, 2017 Seasonal traffic trends have a tremendous impact on websites, and businesses … Continue reading Seasonal and holiday link building
By Joe Cox January 31st, 2017 Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat link building tactics for 2017. Whilst there are literally … Continue reading White Hat Link Building Tactics In 2017
