Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017. Julie Joyce on January 4, 2017 Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, … Continue reading 17 link resolutions for 2017
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Andrew Dennis on December 21, 2016 Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, … Continue reading Link campaigns: Strategy development and review
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. Andrew Dennis on November 23, 2016 The principles that apply to good marketing are the same principles that apply to good link building. The process to secure … Continue reading Link building is (specialized) marketing
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign. Ian Bowden on November 16, 2016 After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult … Continue reading Why link outreach teams have the most difficult job in the agency
We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. Tony Edward on November 14, 2016 Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your … Continue reading How to avoid an outbound link penalty from Google
November 2, 2016, Jeremy Knauff We all know that links are the lifeblood of search engine optimization. While there is no shortage of advice on link building tactics, focusing on tactics before strategy is always a mistake that leads to wasted time, energy, and money. A well-defined strategy helps you plan your tasks efficiently … Continue reading 5 Strategies to Become a Link Building Rock Star
By Lisa Zheng November 10th, 2016 Getting traffic to your blog can be a tricky thing, especially when you’re reaching out to a very specific customer niche. While the key is still to have great content, it can’t hurt to reach out to people to gain backlinks to your site and help jump start your … Continue reading The Art of Email Outreach for Link Building
Richard Smith — November 5, 2016 Follow @MeRichardsmith— November 5, 2016 Link building is one of the more important considerations when an SEO campaign is considered. While many consider this as a simple tool to promote relevant URLs, the actual concept goes way further— mostly into unchartered territories. Conventional marketers or rather link builders concentrate … Continue reading 5 Ideas To Amplify Your Link Building Strategy
by Brandon Leibowitz Follow @seooptimizersOctober 21, 2016 Every SEO specialist needs to get a good grasp of building links. Google, the world’s largest search engine, is designed to crawl and index webpages with an aim to provide the best search results. How does Google choose which among the billions of pages online deserve the top … Continue reading Understanding Link Tags And How To Decipher Them
by Jomer Gregorio Follow @JomerGregorioOctober 10, 2016 With the recent release of Penguin 4.0 in Google search engine, Google reassured its users a more convenient and memorable experience while searching on the internet. However, this latest update means a lot to SEO practitioners, especially for those who heavily relies on traditional link building to increase … Continue reading The Evolution of Traditional Link Building to Link Earning [Infographic]
