Bob Apollo — October 18, 2017 Follow @bobapollo — October 18, 2017 rawpixel / Pixabay Whenever a potential client tells me that they believe their sales people have a “closing” problem, I can be pretty confident that the problem actually lies elsewhere. There are a bunch of reasons why the macho “always be closing” mantra … Continue reading Little Commitments Are Better Than Big Closes
Brian Basilico — August 23, 2017 Follow @bbasilico — August 23, 2017 Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we … Continue reading What Is The Power Of A “Little C” and “Big C” And A “Little B” and “Big B” For Your Business?
Don Dalrymple — May 31, 2017 Follow @dondalrymple— May 31, 2017 Any fool can muster up motivation and go for it. You may finally want to act on an idea or make your business work more efficiently in a moment of inspiration. However, acting simply on emotion and motivation without thinking through options, strategies and … Continue reading A Little Strategy Please
Fixing Digital Publishing’s Dirty Little Secret by Pierre-Marc Diennet , Op-Ed Contributor, May 12, 2017 Digital publishing has a dirty little secret – one that all publishers know, accept and refuse to discuss openly. But the days of being able to sweep this ugly truth under the rug, out of view from clients, are fast … Continue reading Fixing Digital Publishing’s Dirty Little Secret
Natalie Petersen — April 9, 2017 — April 9, 2017 Keep these digital marketing tips from ‘Pretty Little Liars’ to yourself! “Two can keep a secret if one of them is dead” goes the theme song of one of my favorite shows of all time, “Pretty Little Liars” (PLL); the show begins its final 10 … Continue reading Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”
William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Ryan Estis — February 2, 2017 Follow @RyanEstis— February 2, 2017 I didn’t eat for 40 hours. 20 hours into the experiment I was miserable. All I could think about was food. I went to bed that night hungry, dreaming about BBQ ribs. I woke up seven hours later, feeling like I had been shot … Continue reading Conducting Little Experiments
Kristina Petrick — January 27, 2017 — January 27, 2017 Pay per click (PPC) campaigns have proven to be a reliable way to generate leads for all types of businesses. They work whether you have a small or large budget, they appeal to various markets, and you can even test different kinds of content with … Continue reading 5 Techniques for Improving PPC Campaigns with Little Effort
by Patrick Hayden, Op-Ed Contributor, November 9, 2016 For obvious reasons, Google is the first name in search. It has the largest audience, the widest portfolio of ad formats and tools, and a name synonymous with searching (“Google it”). Increasingly, however, it’s not the only game in town. Advertisers with big goals and small budgets, in … Continue reading Put A Little Bing In Your Buy
By Andrea Lehr October 11th, 2016 If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will likely dwindle into obscurity. However, every flop brings you that … Continue reading Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)
