Google strikes a deal with California lawmakers to fund local news The agreement ends a long-running dispute that led to Google temporarily blocking news for some users in the state. karissa bell Thu, Aug 22, 2024 Anadolu via Getty Images Google has reached a deal with California lawmakers to fund local news … Continue reading Google strikes a deal with California lawmakers to fund local news
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Anu Adegbola on August 9, 2024 Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. … Continue reading Google rolls out new features for Local Service Ads
Google Local Services Ads Get Automated by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2024 Google made changes to its Local Services Ads (LSA) this week. One feature will automatically select profile photos to display in advertisements, and the other aims to improve ad budgets by setting monthly maximums ad spend limit for certain account. … Continue reading Google Local Services Ads Get Automated
Chrome for mobile adds handy action shortcuts for local businesses You’ll also see live sports scores in the Discover Feed. will shanklin Wed, Jun 26, 2024 Google Google is making subtle quality-of-life improvements to the Chrome mobile apps. The Android and iOS versions of the browser now offer quicker access to crucial info, … Continue reading Chrome for mobile adds handy action shortcuts for local businesses
Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. Chris Robson on May 31, 2024 For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface … Continue reading Why local, fine-tuned models are the near future of the AI workflow
Impact Of AI On Local Search As Seen In The Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2024 SOCi analyzed how generative artificial intelligence tools answer and serve information about local queries. The test of complex searches on each of the six platforms analyzed includes a series of follow-up questions to better understand … Continue reading Impact Of AI On Local Search As Seen In The Data
May 15, 2024 How local businesses drive community growth Main Street’s renaissance is overturning the narrative on brick-and-mortar retail. BY Max Rhodes It seems there is only ever bad news about the future of retail, but year after year our independent retailers tell a different story. Locally run shops continue to beat the odds despite the … Continue reading How local businesses drive community growth
Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships. Jessica Hawthorne-Castro on April 19, 2024 Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific … Continue reading Advertising in local markets: A playbook for success
New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
Google Bard Now Can Use Device’s Precise Location For Local Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2023 Google Bard’s recent updates now can use a device’s “precise” location to serve up more relevant local results to questions through location settings. Granting Bard access to a device’s exact location will give the user … Continue reading Google Bard Now Can Use Device’s Precise Location For Local Results
