Tag Archives: Local

Salesforce, Google partner on local commerce

A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces. Kim Davis on March 24, 2023 Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both … Continue reading Salesforce, Google partner on local commerce →

Journalism Groups Join Coalition To Save Local News

Journalism

Journalism Groups Join Coalition To Save Local News by Laurie Sullivan @lauriesullivan, January 27, 2023 Rebuild Local News, a coalition group, proposed a dramatic tax-based solution to the problem of disappearing local journalism, which is having significant social and political consequences, according to Near Media co-founder Greg Sterling. Turns out the art of news is dwindling. Since 2004, 2,100 … Continue reading Journalism Groups Join Coalition To Save Local News →

Local Advertising To Remain Mostly Flat In 2023

Advertisement Industry

Local Advertising To Remain Mostly Flat In 2023 by Laurie Sullivan @lauriesullivan, November 9, 2022 Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, according to data released by Borrell Research on Wednesday. … Continue reading Local Advertising To Remain Mostly Flat In 2023 →

Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business

Amazon Utilization

Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business by Laurie Sullivan @lauriesullivan, June 8, 2022 Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its “near me” approach. One way is to support consumers through Amazon Fresh, a version of Whole Foods that … Continue reading Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business →

Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

TV Advertisement

Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year by Wayne Friedman , May 26, 2022 Local TV stations could see a 9% increase in advertising revenues this year to $23.4 billion, but national TV networks — broadcast and cable — will drift lower, according to the latest … Continue reading Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year →

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

Omni-Channel

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies →

Smart Shopping, Local Campaigns Will Transition To Performance Max

Marketing Campaigns

Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max →

Best Local SEO Practices to Supercharge Your Rankings [Infographic]

SEO Local

Hazel Raoult December 29, 2021 Whether you’re a CEO of a small enterprise or a large business, you should implement local SEO strategies. Why? Local SEO practices boost your brand’s visibility by making your venture stand out from other local businesses in the Google search results. Your business can gain recognition, attract relevant website traffic, … Continue reading Best Local SEO Practices to Supercharge Your Rankings [Infographic] →

Google Local News Features For Search Gives Publishers Visibility

Google Publishers

Google Local News Features For Search Gives Publishers Visibility by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2021 Are you searching for information about your community? Google has released search features that aim to increase visibility for local news content about communities. Released Tuesday, one option expands on a feature previously rolled out, for COVID-related searches. … Continue reading Google Local News Features For Search Gives Publishers Visibility →

Comparing Online Marketing Tactics for Local and International Companies

Online Marketing

Vikas Kalwani September 20, 2021 Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why … Continue reading Comparing Online Marketing Tactics for Local and International Companies →