Peter Jobes February 10, 2021 Many businesses have closed due to the pandemic during an unprecedented year and time. This has pushed an initiative to get shoppers to shop small and local in 2021. The effects of 2020 have seen many large businesses like John Lewis close some of their stores, and other companies have … Continue reading Improve Your Local Business Ranking In 2021: 10 Tips For Making the Most of Local SEO
Matt McCullough January 21, 2021 Local inventory ads are one of the best features in Google Ads for turning online searches into in-store visits. This ad format is designed to connect your business with local, high-intent searchers who are looking to find specific items, in-stock and in the nearby area, so they can make the … Continue reading Local Inventory Ads – Setup and Best Practice
Aashish Sharma January 13, 2021 Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising It is irrelevant to try to target everyone in a … Continue reading Local SEO: Top 10 Effective Targeted Advertising for your Local Business
David Hunter December 2, 2020 Everyone is staying a bit more local this year and tech trends are reacting in the way of growth of local SEO. By localizing and leveraging SEO strategy towards a specific audience surrounding a business, brands are able to tune into the community conversation and build more personal relationships with … Continue reading Traditional vs Local SEO Strategy: Let’s Compare
Brett McHale November 8, 2020 The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to … Continue reading 10 Expert Tips to Optimize Your Google Local Advertising
Justin Wong November 6, 2020 Struggling to pull in nearby prospects? Local lead generation is an art – and one that requires plenty of practice. We’ve got some tips and tricks up our sleeves that will help you quickly generate more leads for your local business. Effective, localized digital marketing gets your brand in touch … Continue reading How to Generate More Leads for Your Local Business
Daniel Hopper November 5, 2020 With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches. Google has made it easier for businesses to rank on their search engine by introducing Google My Business. Optimising your Google My Business profile will improve your rankings through … Continue reading How to Use Google My Business to Improve Your Local Search Ranking
David Hunter October 28, 2020 Refine your digital marketing strategy by calculating your share of [local] voice. Share of voice (SOV) is the latest in digital marketing metrics that brands and digital marketers are tracking to determine the popularity and authority of their companies and organizations. But just as local SEO tends to be different … Continue reading How to Measure Share of [Local] Voice
Uberall, Nextdoor Integrate To Boost ‘Near Me’ Marketing For Local Businesses by Laurie Sullivan @lauriesullivan, October 6, 2020 Uberall, a platform known for helping companies improve on their local and “near me” searches and experiences, has announced a partnership with the neighborhood app Nextdoor to improve on the local business visibility for consumers. The news, … Continue reading Uberall, Next Door Integrate To Boost ‘Near Me’ Marketing For Local Businesses
Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant
