Kurt Philip — April 21, 2020 Local businesses often struggle to compete with the big guys. But while huge corporations like Walmart and McDonald’s have brand recognition, that doesn’t mean small businesses are out of luck. The internet has been a game-changer in leveling the playing field between large corporations and small businesses. However, small … Continue reading 3 Simple Website Changes to Improve Conversions for Local Businesses
Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
People Still Search For Local Businesses, Phone Calls On Rise by Laurie Sullivan @lauriesullivan, April 17, 2020 Marketers shouldn’t assume local searches have tanked. Data released Friday shows that local impressions fell a mere 10% between mid-January and mid-March. Greg Sterling, VP of insights at Uberall, believes this is due to the management of a … Continue reading People Still Search For Local Businesses, Phone Calls On Rise
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed. George Nguyen on April 1, 2020 “The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at … Continue reading How local businesses should be communicating with customers during COVID-19
Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences
Jeff Previte — February 20, 2020 Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines. This is where local search engine optimization (SEO) comes in handy. Think about your customers and how they find you. For example, let’s say … Continue reading 20 Free Local Online Business Directories and Listings You Need To Be In
Jeff Previte — January 30, 2020 Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small businesses). But it can … Continue reading How to Rank Higher in Local Search Results
Justin Herring — January 29, 2020 Need more leads? Who doesn’t… Local lead generation is the lifeblood of any local business. Without a continuous flow of leads, you may be right around the corner from going out of business. To help you generate more leads, we have put together a Top 10 Tips Infographic below: … Continue reading The Top 10 Local Lead Generation Tips for Small Businesses
Justin Herring — January 28, 2020 Let me guess… You’ve been told you need to start or continue blogging to help your Local SEO. Well, whoever told you that is right, BUT there is a right way to blog and a not so right way. It may not hurt you to blog the wrong way, … Continue reading 10 Highly Effective Blogging Tips for Local Businesses
Manisha Sukhyani — January 20, 2020 Congratulations! Now you can quadruple traffic for your local business. What kind of impact would that amount of traffic make on your local brick-and-mortar store? A tremendous one, I am sure! The good news is you can enjoy that effect with the help of local link-building.Local link-building is the … Continue reading 7 Local Link-Building Strategies Guaranteed to Boost Your Business
