Brian Wallace October 29, 2021 Technology has wedged its way into becoming an essential part of our everyday purchase activities. It’s expedited delivery, salvaged cravings of instant gratification, served as a resource in the form of reviews and most importantly, it’s established a blue ocean of endless choices to consumers located in every corner of … Continue reading Why Localization Is a Priority For eCommerce
Tag Archives: Localization
Email Marketing Localization: How to Optimize Your Global Email Strategy
Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy
4 Pitfalls of Localization Every Marketer Should Avoid
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
SEO Localization Roles and Support Systems
By Lyena Solomon February 8th, 2018 Everything starts with planning and setting expectations and goals. I covered initial phase of website Localization in How to Plan Website Globalization & Localization post. By now, you should know your organization’s globalization mission and have a plan to support it. Armed with goals to support the mission and … Continue reading SEO Localization Roles and Support Systems
How To Plan Website Globalization & Localization
By Lyena Solomon August 15th, 2017 Global economy requires companies to adapt web strategies to regional audiences. Globalization became a necessity, a strategy to make wider audiences understand your product, brand, message, website, offer. Progressive companies not only translate their website content in many languages, but improve the online experience for prospects and customers as well. … Continue reading How To Plan Website Globalization & Localization
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017 According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources
5 Ways Website Localization Can Help Businesses Achieve Global Goals
Naman Nepal — January 14, 2017 Follow @bloggermonk— January 14, 2017 With an increasingly higher number of people joining the internet community, it has become an absolute necessity to build websites for a global audience in 2017 and beyond. However, many website owners still don’t realize the importance of website localization and aren’t doing it … Continue reading 5 Ways Website Localization Can Help Businesses Achieve Global Goals
Why Plan for Localization Testing?
Kathy Quinn — December 21, 2016 — December 21, 2016 Without a context how do we know who is right? Pre-release testing of software and pre-live testing of websites are common practices to make sure that everything looks right and all the functionality performs as expected. What some people don’t realize is the importance of … Continue reading Why Plan for Localization Testing?
Why Localization is More Than Just a Buzz Word
by Christina Comben Follow @https://twitter.com/christinacombenOctober 25, 2016 Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to suit foreign markets for as long as trade … Continue reading Why Localization is More Than Just a Buzz Word
What is “Text Expansion” and How Does it Impact Translation and Localization?
by Jen Horner May 29, 2016 Follow @mtmlinguasoftMay 29, 2016 The short answer is, some languages require more space than others to express the same thing. When translating from English into Korean, you should expect the Korean written result to take up 10-15% less space on the page, because Korean is a more compact script. … Continue reading What is “Text Expansion” and How Does it Impact Translation and Localization?
Random Posts on
Top 10 WordPress Plugins for Business Sites in 2017
How the Connected World Impacts Business Operations: A Peek Behind the Curtain
Tips on leveraging personal name collisions in online reputation management
Spotting the Tell-Tale Signs of Negative SEO
Anthropic will use AWS AI chips after $4 billion Amazon investment
Creating Effective Investment Management Digital Experiences
5 Landing Page Best Practices You Might Have Missed
How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz
