Tag Archives: localized

Homegrown Marketing: The Hurdles To Localized Messaging

Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging →

How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Financial Services

Brian Johnson June 29, 2020 Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. … Continue reading How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy →

Why every multi-store brand needs a ‘localized social marketing’ strategy

Social Media Marketing

70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy →