Tag Archives: Location

Attorneys general sue Google over location marketing practices

Google

There’s sinister talk of “dark patterns” used by Google to track users and improve Google ad performance. Danny Goodwin on January 24, 2022 The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both … Continue reading Attorneys general sue Google over location marketing practices →

Location Intelligence Can Help Support a Business Retention and Expansion Strategy

Customer Retention

Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy →

Reveal Mobile adds Tapad device-matching to its location data

Local Marketing Strategy

A partnership between location data and device-based identity resolution. Kim Davis on August 4, 2020 Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data. Tapad provides a … Continue reading Reveal Mobile adds Tapad device-matching to its location data →

How to Create Location Pages to Boost Local SEO and Drive Traffic Fast

Local Marketing Automation

Erika Giles July 7, 2020 Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If your business isn’t optimized for search, now is the time to make an optimized location page so you don’t miss out on a large bulk of potential customers. To help … Continue reading How to Create Location Pages to Boost Local SEO and Drive Traffic Fast →

Location data providers showcase real-world analytics tools during COVID-19

World Level Crisis

Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking. Greg Sterling on April 15, 2020 at 3:54 pm Coronavirus has brought the value of mobile location data into public awareness in a very concrete way. Not too long ago, the idea was these data … Continue reading Location data providers showcase real-world analytics tools during COVID-19 →

Using location data to track coronavirus: An opportunity and tremendous risk

Local Marketing Automation

The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk →

Will location data rise as cookies crumble?

Location Marketing

Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Greg Sterling on January 16, 2020 at 12:23 pm Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this … Continue reading Will location data rise as cookies crumble? →

LiveRamp sheds location data business

Local Marketing Strategy

The company said it was no longer focused on data aggregation and was concentrating on being a ‘neutral and open marketplace’ Greg Sterling on January 8, 2020 In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according … Continue reading LiveRamp sheds location data business →

Facebook tells senators it still uses location for ads despite user location services opt-out

Politics

The company was open that it would continue to identify location by other means in a September blog post. Greg Sterling on December 20, 2019 We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location … Continue reading Facebook tells senators it still uses location for ads despite user location services opt-out →

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