Sarah Sharkey — November 29, 2018 — November 29, 2018 Long-term goals are great to have. However, it can be difficult to get these great, big lengthy goals done — unless you divide them into smaller tasks. Think of these larger goals as something that will give you a direction. Just moving in the right … Continue reading How to Divide Long-Term Goals into Smaller Tasks
Warren Knight — September 29, 2018 Follow @warrenknight — September 29, 2018 Marketing is becoming ever more personalised, and for long-term success, your business needs to keep up with the trend. You need to be building relationships, and doing that means being where your customers are. Online is key, but how can you leverage that … Continue reading How To Build a Partnership Program For Long-Term Success
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on June 7, 2018 When it comes to having a brand strategy, it’s not enough to … Continue reading Building a brand strategy: Essentials for long-term success
Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales
James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. Alison Lohse on April 13, 2017 Congratulations! You made it through the early days of your attribution program. You implemented the four steps to ROI-positive marketing attribution … Continue reading How to implement an optimization framework for long-term attribution success
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice. Casie Gillette on October 26, 2016 Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value … Continue reading Long-term SEO: Proving the value now
by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting
by Katrina Manning June 27, 2016 Follow @KCinnarollJune 27, 2016 If you run a website, you understand it is imperative to have a SEO strategy. Sure there is link building and content creation, but do those types of actions produce long-lasting results on a consistent basis? Today’s SEO has to withstand user search changes as … Continue reading How to Implement a Long-Term SEO Strategy
by Tom Casano March 21, 2016 Follow @TomCasanoMarch 21, 2016 If you’re in business, then you probably already know the importance of setting smart goals. What’s more, your goals are likely to be measurable, attainable, and time-bound. But what do you do when, all of a sudden, you realize you’ve hit a brick wall in … Continue reading 6 Ways to Reach Your Long-Term Business Goals
