Eric Vo — September 20, 2018 — September 20, 2018 Can businesses that still pull in revenue go bankrupt? The answer is yes. So how can small business owners prevent this from happening to them? From discounted cash flow analysis to cash flow projections, there are a number of methods to help business owners properly … Continue reading Using Cash Flow Projections to Look at the Future
David Hoos — May 31, 2018 Follow @davidhoos — May 31, 2018 Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – … Continue reading A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing
Dave Brock — May 28, 2018 Follow @davidabrock — May 28, 2018 MichaelGaida / Pixabay The poet, John Donne, wrote, “No (wo)man is an island, entire of itself; every (wo)man is a piece of the continent.” Donne’s point is that none of us and what we do exists in isolation, we are part of a … Continue reading Silo-Busting, We Have To Look Outside Our Own Functions/Silos!
If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. Jeremy Knauff on May 4, 2018 Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While … Continue reading Where to find ideas for content your audience will love, look at and link to
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018 Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here
Nicole Bryan — April 27, 2018 Follow @sterlingpayment— April 27, 2018 If your business is considering adding a tablet point-of-sale (POS) system, you might be confused about what you should look for in order to ensure that your new system will do everything that you need it to do. In the process of choosing a … Continue reading What to Look for in a Tablet Point-of-Sale Solution
Jake Rheude — April 25, 2018 Follow @jakerheude — April 25, 2018 When you prepare to launch your business, you need a compelling graphic look to stand out from your competition. To achieve the brand image you want, you could hire a design pro and work together to create a logo and marketing materials that … Continue reading Design for Amateurs: 5 Free Tools to Make Your Business Look Sharp
Logan Godfrey — March 16, 2018 — March 16, 2018 Whether it’s wearing green or going to an Irish bar to have a few pints of Guinness, Americans love to celebrate St. Patrick’s Day. There are parades and a slew of holiday-related events that take place across the country during the month of March. Based … Continue reading A Digital Marketer’s Look into St. Patrick’s Day
Amanda Abella — March 12, 2018 — March 12, 2018 stevepb / Pixabay Since we’re in the middle of tax season, it’s likely that you’re running numbers in your business. I know I am. Aside from the end of the year when I look at what to spend, this is usually the time I look … Continue reading 4 Financial Metrics To Look at During Tax Time
Liz Kislik — February 21, 2018 Follow @lizkislik — February 21, 2018 Some leaders believe they can size up employees and their work styles — even people who don’t report to them — based on how the employees look or seem. These leaders make assumptions along the lines of “This is how that person is,” … Continue reading How to Look Beyond Your First Impressions of Employees
