Richard Howe — October 6, 2017 — October 6, 2017 Following on from last week’s blog post about website demographics, we will step further into the stories behind your analytical figures to find out just who your audience are, how they behave and what motivates them. Once you gain a deeper understanding of exactly what … Continue reading A Closer Look at Website Psychographics
Amanda Clark — September 9, 2017 Follow @GrammarChicInc — September 9, 2017 What if you walked into a job interview wearing a tie-dyed T-shirt, ripped jeans, and bright orange sneakers? In most cases, the interviewer would rightly conclude that you’re not very professional. You may actually be a supremely talented and hard-working employee, and a … Continue reading Is Your Resume Making You Look Unprofessional?
Harry Rollason — September 3, 2017 — September 3, 2017 Social maturity is more than just showing up on social, and it takes far more than canned responses and expensive software. A truly, socially mature brand offers service on all channels, providing real-time responses that actually deliver resolutions. Its agents are warm, personable, know each … Continue reading What Do Social Mature Brands Look Like?
Mark Delpopolo — August 31, 2017 — August 31, 2017 bsdrouin / Pixabay If you’re looking to find a new managed service provider to handle your IT support, there are some things you should consider in any contract you currently have in place. We discussed this in an earlier blog post 3 Things to Look … Continue reading 3 More Things to Look for in an IT Managed Services Contract
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready. Sherry Bonelli on August 29, 2017 Well, it’s official. Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds … Continue reading Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one. Todd Saunders on August 25, 2017 Hiring a dedicated pay-per-click marketer is tough. Just about every two- and … Continue reading 5 non-traditional skills to look for in a PPC account manager
Rustin Nethercott — August 16, 2017 — August 16, 2017 You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service … Continue reading 5 Things You Need to Look for in an Email Service Provider
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017 Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results
James Mathewson — July 13, 2017 — July 13, 2017 stokpic / Pixabay Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there are legitimate reasons to redesign a site—most notably, to clean up and … Continue reading What Does SEO Success Look Like?
