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Alice Corner October 22, 2021 patricksommer / Pixabay Most of us spend most of our time at work, it’s natural to want to feel like we are included and belong in those working environments. Many companies have Diversity and Inclusion working groups, councils, or initiatives to attempt to create a more inclusive workplace. But often … Continue reading What Does True Inclusion Look Like at Work?
Brian Basilico October 14, 2021 70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter? Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may … Continue reading Want Clients to Really Take a Look? Put It In An eBook
Jodi Andrews August 3, 2021 With the increase in vaccines and CDC guidelines being lifted (we hope!), travel has definitely been pickup up here in the U.S. According to ABC News, American Airlines said it expects to fly approximately 90% of its 2019 system seat capacity this summer. United Airlines said bookings for summer 2021 … Continue reading What Does eCommerce Website Traffic Look Like This Year?
Joshua Littlejohn July 28, 2021 Small businesses are often considered to be the backbone of our economy. But while there is no higher honor than being a small business owner, it can be a struggle for small businesses to compete in any market. For this reason, many small business owners want to make their companies … Continue reading 5 Easy Ways to Make Your Small Business Look Like a Large Corporation
Google Shows Marketers What Organic Search Traffic Declines Look Like by Laurie Sullivan @lauriesullivan, July 21, 2021 What do different types of website organic traffic declines look like? Daniel Waisberg, search advocate at Google, categorizes them in a post, describing the reasons why a drop can occur. It’s not the first time he delved into … Continue reading Google Shows Marketers What Organic Search Traffic Declines Look Like
Jock Breitwieser July 9, 2021 At the start of each year, advertisers ask the same question: “Is SEO still relevant for me?” This year, the question takes a more significant meaning after having just come from that catastrophic 2019 when a pandemic ravaged the world. Business owners took a hit as 6 in 10 companies … Continue reading 5 SEO Trends to Look Out For In 2021
Sajjad Ahmad July 6, 2021 Starting a new business is like establishing a new relationship. One has to take into account some important things about the other to create the liaison essential to make it lifelong, thriving, and fruitful. People often define business as any legal activity, performed with an aim of generating income but … Continue reading Things to Look For While Launching a New Business
Angela Ash June 28, 2021 While not many people are familiar with the term “intrapreneur,” it has actually been around for a while. Intrapreneurs are employees who create and work on innovative ideas or tasks within a company. As a rule, they are allowed the resources, time and freedom to develop the task the way … Continue reading Why You Should Look for an “Intrapreneur” for Your Next Open Role
Janet Fouts June 16, 2021 After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar … Continue reading What Will Postpandemic Work Look Like? It’s Up to You.
Optimizing for MQLs, for example, can have big implications for downstream processes Steve Petersen on May 10, 2021 A common martech activity is testing different UI/UX (content, design, flow, etc.) elements in order to optimize some metric like lead form conversion rate. While the actual responsibility for conducting such a test is usually assigned to … Continue reading When testing, look at the big picture
