Tag Archives: Look

What to Look Out For When Hiring SEO Service Providers

SEO Outsourcing

Jared Polites November 5, 2020 Search Engine Optimization (SEO) is still one of the most effective marketing tools, despite it being viewed as “traditional” compared to newer methods like social media and influencer marketing. In fact, 68% of all online experiences start with a search engine, with mobile quickly becoming the dominant form of browsing. … Continue reading What to Look Out For When Hiring SEO Service Providers →

5 Employee Burnout Signs to Look Out For

Employee Productivity

Kellie Wong October 16, 2020 Does the term “employee burnout” sound vague to you? The World Health Organization (WHO) considers it so serious that they added it to their Classification of Diseases (ICD-11) in 2019. While WHO clarified that it is not technically a medical condition, employee burnout signs appear often enough in practitioners’ offices … Continue reading 5 Employee Burnout Signs to Look Out For →

A closer look at MarTech role types and T/I-shaped individuals

Marketing Technology

There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals →

The need to take a fresh look at consumer data

Consumer Mamangement

COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment.  Major life events. Previously, … Continue reading The need to take a fresh look at consumer data →

What to look at when considering a Digital Asset Management platform

Digital Assets Management

What do all DAMs do, and what are the points of differentiation between them? Pamela Parker on June 30, 2020 When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. … Continue reading What to look at when considering a Digital Asset Management platform →

Who is Using Which Social Media Platform – A Demographic Look

Social Media Platforms

Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look →

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing →

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