Looker rides to the rescue of the many marketers griping about GA4’s lack of data. However, you have to refresh your data sources first. Nicola Agius on June 16, 2023 Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh … Continue reading Looker Studio releases GA4 connector update with 170 new fields
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From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016 © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
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