Tag Archives: looking

Paul Roetzer: Looking forward with AI

Here’s what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night. Constantine von Hoffman on January 26, 2024 As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as … Continue reading Paul Roetzer: Looking forward with AI →

Jay Mandel: Looking forward with AI

AI Development

By all means use AI in your marketing. Use it a lot. But don’t let it take the wheel. Kim Davis on January 18, 2024 Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give … Continue reading Jay Mandel: Looking forward with AI →

Marcus Graichen: Looking forward with AI

Artificial Intelligence

Could distributed, open source AI tools be competitive with the likes of ChatGPT? Marcus Graichen thinks so. Kim Davis on January 12, 2024 Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. Marcus Graichen, developer and product architect, believes that decentralized … Continue reading Marcus Graichen: Looking forward with AI →

Chris Penn: Looking forward with AI

AI Development

The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon. Constantine von Hoffman on January 8, 2024 Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. One of the biggest questions in … Continue reading Chris Penn: Looking forward with AI →

The FTC is reportedly looking into Microsoft’s $13 billion OpenAI investment

Microsoft Under Legal

The FTC is reportedly looking into Microsoft’s $13 billion OpenAI investment The UK’s Competition and Markets Authority has shared similar sentiments. Will Shanklin Fri, Dec 8, 2023 Chip Somodevilla via Getty Images OpenAI’s recent drama hasn’t only caught UK regulators’ attention. Bloomberg reported Friday that the Federal Trade Commission (FTC) is looking into Microsoft’s … Continue reading The FTC is reportedly looking into Microsoft’s $13 billion OpenAI investment →

Marketing-Mix Modeling Looking From The Bottom Up

Marketing Transformation

Marketing-Mix Modeling Looking From The Bottom Up by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2023 Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into the cross-traffic of … Continue reading Marketing-Mix Modeling Looking From The Bottom Up →

Scientists are pulling back from Twitter and looking for alternatives

Twitter Competition

US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives →

AI Study: SMBs Looking For Education And Resources

Small Business Challenges

AI Study: SMBs Looking For Education And Resources by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2023 With all the work that small and medium-sized businesses (SMBs) must do in a day, it doesn’t leave much time for them to market and advertise their products and services. Google, Microsoft, Meta, X and others are trying … Continue reading AI Study: SMBs Looking For Education And Resources →

Is your job ‘performative’? Why workers can’t quit the timeless art of looking busy

Performance Review

By Shalene Gupta April 12, 2023 There’s work, and then there’s the performance of work—but how much time do employees spend on the latter? People analytics firm Visier surveyed 1,000 full-time employees to understand how much time people spend on “performative work”: work that isn’t necessary but is done to appear visible. Here’s what they found. … Continue reading Is your job ‘performative’? Why workers can’t quit the timeless art of looking busy →

Looking at AI’s rapid infusion into marketing automation platforms

AI Marketing Tools

Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Milton Hwang on March 23, 2023 This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses … Continue reading Looking at AI’s rapid infusion into marketing automation platforms →