By Shalene Gupta May 10, 2022 Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust
Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing
Kate Wilson — December 19, 2019 Even before we could use Venmo to instantly split the check with a friend or flag an Uber ride in the time it takes to walk out the door, paper checks were already becoming obsolete. Yet businesses still rely on this inefficient, insecure, and costly payment method. Although only … Continue reading How to Lose the Weight of Paper Checks in the New Year
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a clickbait and switch that trouble for a brand begins. Lewis Gersh on March 14, 2019 We all fell for it at first. We’d search for something online, and the … Continue reading Brands lose consumer trust over ad trickery
Advertisers Lose Billions Of Dollars To Ad Fraud by Laurie Sullivan @lauriesullivan, (November 30, 2018) Bots create close to half — or about 48% — of all internet traffic across all web sites, according to Reid Tatoris, Distil Networks vice president of product outreach and marketing. And while that number was published earlier this year, … Continue reading Advertisers Lose Billions Of Dollars To Ad Fraud
Consumers Lose Loyalty When Brands Make Mistakes by Laurie Sullivan @lauriesullivan, April 2, 2018 Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of … Continue reading Consumers Lose Loyalty When Brands Make Mistakes
Shannon Eckroth — March 19, 2018 Follow @ShannonEckroth — March 19, 2018 A few years ago when you started your MSP, you set yourself up on all of the popular social media platforms in good faith that you’d figure it all out someday… but so far, “someday” hasn’t happened. Since setting those profiles up, you’ve … Continue reading Social Media: Use It Or Lose It!
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017 On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer
Karen Cordaway — September 7, 2017 — September 7, 2017 FotografieLink / Pixabay In our noisy world of turbocharged feelings that often get smattered all over social media, it’s easy to get drenched with people’s high octane emotions and feel the need to do the same. For every mood, there’s a status update to explain … Continue reading 3 Ways You Can Lose Money on Social Media
Virginia Franco — February 27, 2017 Follow @VAFrancoResumes— February 27, 2017 The headline section LinkedIn is the second most widely-read section on your profile. Whenever I’m conducting a resume consultation, I advise my clients that if you don’t hook your reader with a persuasive summary section, chances are he or she will not be compelled … Continue reading Don’t Lose Profile Views by Skimping on this Most Commonly-Read LinkedIn Section
