Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch. Chris Wood on September 25, 2024 Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are … Continue reading As Canva targets enterprises, it risks losing SMBs due to higher prices
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Liz Wilcox on August 1, 2024 It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize … Continue reading How to use AI in email marketing without losing the human touch
By Donovan Triplett February 08, 2024 In the 1980s, Greg Tate was one of only a few Black music critics at a major publication, but his career helped nudge the U.S. toward a more nuanced appreciation of Black genres. He looked to understand and distinguish, as he put it, “the way Black people ‘think,’ mentally, emotionally, physically,” and “how … Continue reading What we’re losing in the blinding whiteness of advertising
Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
Advertisers Losing $6.6B To Bid Shading by Laurie Sullivan @lauriesullivan, August 10, 2023 Bid shading, an optimization practice used in programmatic advertising, will likely lead to $6.6 billion in wasted advertising spend annually, mainly because the practice is not well understood by most digital media buyers, according to a recent survey. The research — commissioned … Continue reading Advertisers Losing $6.6B To Bid Shading
Remote Work May Never Die, But It’s Losing Momentum. Here’s Why. Deanna Ritchie / Jul 24, 2023 Ever since the COVID-19 pandemic, remote work and hybrid work have encroached their way into normalcy. Now that many people have gotten used to this arrangement, with some of those people thriving in it, it’s unlikely that … Continue reading Remote Work May Never Die, But It’s Losing Momentum. Here’s Why.
The Click Count — Worldwide Email Metrics: Who’s Winning And Losing by Ray Schultz , Columnist, March 20, 2023 North America is far from the world leader in email metrics. It has lower open and click rates than the global average, and higher unsubscribe rates, according to breakout statistics from Sendinblue’s Email Marketing Industry Benchmark 2023. … Continue reading The Click Count — Worldwide Email Metrics: Who’s Winning And Losing
By Band of Sisters November 25, 2022 More than 30 years ago, we were founding members of our company’s Women’s Resource Network. We wore our power suits and our sensible heels into conference rooms to address the challenge of the day: not enough women in positions of power. Despite an increase in women holding … Continue reading Workplaces are at risk of losing a generation of women leaders—here are 5 things that could help
By Jesus Diaz October 21, 2022 Apple’s vice president of industrial design, Evans Hankey, is leaving the mothership only three years after taking over Jony Ive’s post, the company has confirmed. Apple hasn’t offered an official explanation for why Hankey is leaving such a coveted position, perhaps the hottest, most visible design job on … Continue reading Apple is losing its industrial design boss . . . again
By Clint Rainey October 12, 2022 In just a little over two decades, millennials and Gen Zers are expected to inherit $73 trillion from the baby boomer generation—a historic transfer of U.S. wealth. According to a Bank of America Private Bank survey released Tuesday, the new owners of this money are poised to make … Continue reading Millennials are losing faith in stocks and bonds. Here’s what they’re investing in instead
