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Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout
August 14, 2024 Chipotle lost its all-star CEO. But he leaves behind a lot to fix Brian Niccol brought Chipotle’s business to unprecedented heights. But he also left the experience in shambles. The next CEO has their work ahead of them. BY Mark Wilson Order screens. Drive-throughs. Delivery. A digital loyalty program. These are the mainstays … Continue reading Chipotle lost its all-star CEO. But he leaves behind a lot to fix
Here is what you need to know about the Google antitrust case from the Justice Department’s closing presentation. Constantine von Hoffman on August 6, 2024 (September 25, 2024)’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s … Continue reading Why Google lost: The DoJ’s case in 11 slides
May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost
May 02, 2024 Lost your spark? Here are 5 ways to make a smooth career move When her “sense of wonder” started to wane, this communications agency founder needed a change. Here’s how she took her career to an enriching new level. BY Dina Mostovaya Since 2007, I have been immersed in the public relations field. … Continue reading Lost your spark? Here are 5 ways to make a smooth career move
By Allan Sloan November 03, 2023 If you’re a fan of financial fiascos, you’ve probably been having a great time reading stories marking the recent one-year anniversary of Elon Musk’s troubled Twitter takeover. By my math, which is based on the value that Fidelity places on the X shares owned by its mutual funds, … Continue reading Elon Musk isn’t the only one who lost a ton of money on X this year
Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech. Chris Wood on August 22, 2023 Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The … Continue reading For ABM marketing, don’t get lost in technology
By Michael Grothaus May 01, 2023 The World Economic Forum has released its annual Future of Jobs Report for 2023 and it makes for some interesting reading, not only for employers but for younger people who have yet to decide upon a career path. One of the most interesting parts of the report looks … Continue reading These occupations will see the most jobs created, and lost, in the next 5 years
By Chris Morris March 16, 2023 Meta’s announcement on Tuesday that it planned to lay off another 10,000 workers and not fill 5,000 job openings rightfully captured most of the attention from Wall Street and onlookers. But buried in Mark Zuckerberg’s latest “year of efficiency” announcement was news of what seems to be … Continue reading Lost in the most recent Meta layoffs? The company’s shift to AI
By Jennifer Alsever March 06, 2023 The stigma of getting laid off from a job is lessening, but a good chunk of people still don’t tell the world—or prospective employers—about getting a pink slip. Only 20% of people who lost their jobs shared the information with their future employer, according to a new … Continue reading Layoff stigma stings: Why Gen Z workers are less likely to share that they lost a job
