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By Michael Grothaus February 10, 2023 On Thursday evening, Axios reported that Yahoo is set to lay off more than 1,600 of its employees. Yahoo’s job cuts equate to over 20% of its workforce and Axios reports that the cuts will hit Yahoo’s ad-tech division hard—with 50% of ad-tech employees set to be let … Continue reading Nearly 20,000 jobs lost in another week of brutal mass layoffs for tech and media
Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed. Samantha Barnes on January 9, 2023 With the legacy version of Google Analytics retiring soon, we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s … Continue reading 3 Google Analytics 4 features to make up for lost data
By Sam Becker October 31, 2022 Billionaires raked it in during the early stages of the pandemic, but 2022 has not been nearly as kind. In fact, since the beginning of the year, some of the world’s richest tech billionaires—a list that includes Mark Zuckerberg of Meta Platforms, Elon Musk of Tesla, and Jeff … Continue reading Big Tech billionaires lost fortunes this year. The hit to your 401(k) might feel even worse
Meta’s revenue shrank for the first time in its history And Meta’s Reality Labs cost the company almost $3 billion last quarter. N. Ingraham Carlos Barria / reuters Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of $28.8 … Continue reading Dozens of Facebook contractors lost their jobs after an algorithm reportedly chose them ‘at random’
Revenue Lost By Poor Digital Experience Can Now Be Measured by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2022 Tracking the performance and qualifying the financial impact of a customer’s digital experience typically requires the ability to analyze data and benchmark it to compare to others in the industry. Developers at Qualtrics XM believe they … Continue reading Revenue Lost By Poor Digital Experience Can Now Be Measured
From site speed to link spam, here is how to recover lost traffic in 2022. Internet Marketing Ninjas on November 30, 2021 Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive, rolling out changes to their search algorithm, launching three … Continue reading Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?
Bob Van Rossum April 5, 2021 As the leading marketing executive search firm, we are having discussions on a routine basis with our clients around best practices in engaging their new virtual workforce. By nature, marketers can be social creatures and working remotely has left some feeling isolated. This can lead to motivation and productivity … Continue reading Has Your Team Lost Motivation? Marketing Executive Search Firm Explains How to Fix It
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
JJ Tyson — December 17, 2019 Out of stock items cost retailers nearly $ 1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails. This solution has … Continue reading Recover Lost Sales With Back-in-Stock Emails
