By Shalene Gupta June 13, 2022 Summer is here, and with summer comes summer Fridays, the practice of letting employees leave work early on the last day of the workweek. (We’re big believers at Fast Company.) A new survey of over 1,000 Americans between the ages of 18 and 42 has revealed a … Continue reading Your employees love summer Fridays, but they might be too exhausted to enjoy them
By Kevin Boehm June 11, 2022 I’ve lived most of my life to a soundtrack, part of which is the curated playlists that echo throughout my restaurants, but the music also is accompanied by a symphony of sounds that include joyous conversation, the clanging of pans, the shaking of cocktails, and the demonstrative … Continue reading I’m a successful entrepreneur. Here’s how I learned to fall in love with my work (again)
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love
What is Love? Ask Alexa by Steve McClellan @mp_mcclellan, January 28, 2022 In the leadup to Valentine’s Day, Ad Council’s Emmy-Award winning, inclusion-promoting “Love Has No Labels” campaign is teaming up with Amazon to redefine love. The campaign is designed to motivate people to ask, “Alexa, what is Love?” Answers will be available on all … Continue reading What is Love? Ask Alexa
Justin Herring October 12, 2021 According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on … Continue reading Getting Google to Fall Back in Love with Your Website
Victor Blasco September 14, 2021 Having a visually stunning and highly informative webpage is a crucial tool for any business online that wants to make an impact nowadays. But if it’s to fulfill its intended purpose, your page needs appealing and effective content to engage new visitors on the spot – which can be a … Continue reading 7 Types of Marketing Videos Your Website Visitors Will Love
Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021
Céillie Clark-Keane August 20, 2021 It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building … Continue reading The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
Karen Repoli July 8, 2021 Many people dream of working for themselves, being their own boss, having the freedom to only take on clients and projects they love and working virtually. When I started my business 15 years ago working virtually was pretty rare but the pandemic has changed that. It’s resulted in more people … Continue reading 3 Tips to Build a Sustainable Business and Life You’ll Love
Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much
