Quarantine Impacts Consumers’ Plans To Spend, Love For Brands by Laurie Sullivan @lauriesullivan, May 1, 2020 It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of … Continue reading Quarantine Impacts Consumers Plans To Spend, Love For Brands
Tag Archives: Love
Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?
9 Best GIF Emails & Why You’ll Love Them
Victoria Taylor — September 26, 2019 As of 2019, GIFs have been around for more than 30 years. The GIF, short for “graphics interchange format,” was a social media mainstay for most of its existence. In 2012 more and more email marketers decided to add GIFs to their emails, and the trend started gathering momentum … Continue reading 9 Best GIF Emails & Why You’ll Love Them
Who Do You Love — Google Or Adobe?
Who Do You Love — Google Or Adobe? by Ray Schultz , Columnist, June 20, 2019 Here’s something email marketing managers can ponder while sitting in their cubicles. Which has the better analytics platform: Adobe Analytics (AA) or Google Analytics (GA)? It’s likely that the average email manager has no control over the choice, although … Continue reading Who Do You Love — Google Or Adobe?
SEO Tips: How to Write a Title That Google Will Love
Dave Kosmayer — June 13, 2019 Follow @DavidKosmayer — June 13, 2019 Every business owner knows having a recognizable business title is a major attributing factor when it comes to the growth and success of your small business. In fact, your business title will determine whether or not your business can be easily found online. … Continue reading SEO Tips: How to Write a Title That Google Will Love
How to Make Staffers Love Working with You
Kenna Griffin — April 26, 2019 — April 26, 2019 If you have a staff hiring or retention problem, it may be time to take a look in the mirror. It’s a common business mantra that people quit managers, not companies, and it works the same way in student newsrooms. In other words, if you’re … Continue reading How to Make Staffers Love Working with You
How to Build a Strong Landing Page Your Customers Will Love
Chris Christoff — March 30, 2019 Follow @chriscct7 — March 30, 2019 As a business owner, your landing page is the key to unlocking sales, acquiring new customers, and increasing your company’s ROI. When done right, your landing page can astronomically boost conversions and further your reach by grabbing visitors’ attention and showcasing your product … Continue reading How to Build a Strong Landing Page Your Customers Will Love
Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it’s not a fit. Barry Levine on March 13, 2019 Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans … Continue reading Developers love Agile, but is it right for content marketing?
Leave A Little Love
Leave A Little Love by Laurie Sullivan , Staff Writer @lauriesullivan, (February 15, 2019) When customers give a little love (or not) in online reviews, business owners may want to give a little back. Now those with verified Google My Business listings can reply to reviews about their business in Google Maps on desktops without opening … Continue reading Leave A Little Love
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
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