Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves Robin Kurzer on August 22, 2018 A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US … Continue reading Report: Customers are more loyal to companies that are transparent on social media
Jaime Nacach — December 22, 2017 Follow @bloominari — December 22, 2017 The 5 Best Practices to Repeat Business Building customer loyalty is a monumental task for any company of any size. As the competition gets stiffer and market preference continues to change, it only takes one blunder to turn the whole game around. Whether … Continue reading How to Create a Loyal Customer Base
Lianna Patch — November 16, 2017 — November 16, 2017 If you’ve been in business for more than 10 minutes, you’re already familiar with the maxim “It’s not what you know, it’s who you know.” And you know your ecommerce store customers… but you don’t know their friends. YET. Word-of-mouth is one of the most … Continue reading How to Boost Your Order Count by Asking Loyal Customers for a Referral
Erika Montgomery — September 3, 2017 Follow @PublicityErika — September 3, 2017 How can you turn prospective customers into loyal brand advocates? This post explains. As entrepreneurs and small business owners know, obtaining loyal customers in a competitive market can be difficult, to say the least. It also means there is less room for mistakes, … Continue reading 3 Ways to Obtain Loyal Customers
Beth Corby — March 1, 2017 — March 1, 2017 Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It really doesn’t matter. Most consumers now interact with brands both online and offline — 50 percent said they planned to … Continue reading 4 Ways to Turn Occasional Customers into Loyal Followers
Mindi Rosser — January 23, 2017 Follow @MindiRRosser— January 23, 2017 One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on … Continue reading How to Simultaneously Attract New Prospects and Retain Loyal Customers
Nick Terket — November 23, 2016 — November 23, 2016 I recently read Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds, and Actions.” It’s a terrific book with great insights for capturing customers’ attention. That enchantment should include your on-hold marketing. Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds and Actions” … Continue reading Enchanted On-Hold Marketing Produces Loyal Customers
by Dan Radak Follow @DanRadakOctober 11, 2016 In the world of retail, ecommerce or not, the focus will always be on two main metrics – customer acquisition and customer retention. Customer acquisition is a fancy term for attracting new customers while customer retention is a fancy term for ensuring a customer returns and makes another … Continue reading Loyal Ecommerce Customers – Just Wishful Thinking?
by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates
by Anton Kraly July 11, 2016July 11, 2016 If there’s one thing people check every day, it’s their email. Not Facebook like you might think, or their favorite marketer’s Instagram feed. It’s all about email. Think about it: reaching out to someone in their inbox is one of the most personal things you do online. … Continue reading How We Created a Loyal and Engaged Email List
